Neo-Grotesque Sans Serif

A refined evolution of the

Grotesque Sans Serif sans serif, developed in the mid-twentieth century with the explicit goal of maximum neutrality and

Legibility. Neo-grotesque typefaces feature uniform

Stroke weight, closed or narrow

Aperture, a single-story lowercase g, and a deliberately impersonal, utilitarian character stripped of the quirks found in earlier grotesques. Helvetica (1957) is the defining example, emblematic of the Swiss International Typographic Style that championed clarity and objectivity.